Granactive Retinoid 2% Emulsion

As of late August 2017, The Ordinary’s portfolio of retinoids has been extended based on valuable consumer feedback and, as part of these introductions, Advanced Retinoid 2% has been renamed to Granactive Retinoid 2% Emulsion to align with the new naming direction of the extended range. The formula continues to offer an emulsion of 2% of the same advanced retinoid complex.

This formulation combines two forms of next-generation retinoid actives:

a) A 2% concentration of Granactive Retinoid™ which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid;